Facebook Debuts Online Dating In the U.S., Challenging Match and Tinder

Facebook Debuts Online Dating In the U.S., Challenging Match and Tinder

The social network introduced Facebook Dating domestically on Thursday after months of testing it in 19 other countries, including Argentina, Columbia, Mexico, Peru, Singapore, Thailand and Vietnam. Facebook expects to roll out Facebook Dating to Europe by early next year.

“Facebook dating is a place to find love through the things you like, and what we mean by that is we’re trying to start meaningful relationships,” says Nathan Sharp, the product manager for Facebook Dating.

To succeed, Facebook must make inroads in a field that is already crowded with rivals. It must also overcome user apprehension after a series of privacy problems-including a record-setting $5 billion settlement with the Federal Trade Commission-and revelations about its service being used to spread misinformation.

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